Katya Tylevich

What's in a Name? Have the KGB Tell You!

It's official, there's now a KGB—dot-com. Commercial intent. That's right. But it's not what you think. A privately held directory assistance provider from New York christened itself the Knowledge Generation Bureau, or "kgb" for short, and launched its "enhanced information" services last week. So, in addition to getting an address or phone number from the Bureau, which feels dirty enough as is, you can also text, phone, or e-mail this kgb with your most pressing unclassifiable questions (i.e. "Is Solzhenitsyn rolling in his grave right now?")

Wait. Sorry. We're still not over the name. Nor are we done cradling our heads in our hands vis-à-vis the ad campaign, which gives closed doors and secret operatives a glossy, yuk-it-up, "secret agent" treatment. Their tagline, by the way? "We answer to you." Oh, boy. And what's Belarus going to say? They still have an up-and-running KGB.

KGB Ad, Episode 1 [YouTube]
KGB Ad, Episode 2 [YouTube]
KGB Ad, Episode 3 [YouTube]


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